TripleLift Native
Features
| Bidder Code | triplelift_native | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | native | GDPR TCF Support | yes |
| User IDs | criteo, identityLink, unifiedId | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | yes |
| Demand Chain Support | no | GPP Support | no |
| Supports Deals | yes | Prebid.js Adapter | no |
| IAB GVL ID | 28 | Prebid Server Adapter | yes |
| Floors Module Support | yes | First Party Data Support | yes |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
| Safeframes OK | yes |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_triplelift_nat |
hb_bidder_triplelift |
hb_adid_triplelift_n |
hb_size_triplelift_n |
hb_source_triplelift |
hb_format_triplelift |
hb_cache_host_triple |
hb_cache_id_tripleli |
hb_uuid_triplelift_n |
hb_cache_path_triple |
hb_deal_triplelift_n |
This is a Prebid Server adapter for running component native only. For the standard Prebid JS Triplelift bid adapter, see the “Triplelift” bidder. If you are interested in running component native via Prebid JS, please contact us at prebid@triplelift.com.
The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at prebid@triplelift.com.
Table of Contents
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
| inventoryCode | required | TripleLift inventory code for this ad unit (provided to you by your partner manager) | ‘code1’ | string |
| floor | optional | the bid floor, in usd | 1.2 | number |
First Party Data
Triplelift supports standard IAB OpenRTB 2.5 First Party Data fields, including:
site.*user.*